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Should search engines be nervous about social networks?
This might be a rather controversial question to be asked by someone who works for an agency that offers search engine optimisation, but I think it’s one that needs thinking about. "My name’s Rebecca...
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Why Twitter is gaining on the blog as the top social media channel for business
Social media has long been a misunderstood and underrated part of the digital marketing mix. Bosses can be understandably reluctant to let their marketing teams invest valuable time in getting to grips...
View ArticleHow to plan a social media campaign
If you’ve considered a social media campaign, but not yet dipped your toes in the water, the chances are that you’ve been deterred by the drawbacks. You’ll have found no shortage of people who are keen...
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So, who exactly is using Bing?
Gaining 11% of the market share in just under a year is no small feat – if growth continues at this rate Bing will outdo Yahoo by the end of this year. Are 78 million users just too lazy to use Google...
View ArticleSocial media tactics for business
If you’ve read any of my blog posts about social media, you’ll know that the trick is matching the right channels to your business aims. It’s not always easy. So, to put you on the right track, I’ve...
View ArticleThe Digital Economy Bill – what it means, and what you can do about it
The Digital Economy Bill has passed through the House of Commons and is likely to become UK law later this month. It is one of the last acts the Labour Government rushed through before the forthcoming...
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Facebook changes – how the social network just became more social…
Facebook will never be the same again. New changes to its interface mean that users will now have powerful new ways to share interests across the web. Strategically, the changes have put the social...
View ArticleTransforming social media buzz into mainstream marketing
Amazing isn’t it? (If you haven’t seen the original, here it is). Seeing these again got me thinking about what the videos actually do. Sure, they excite us and they excite our clients – but they can...
View ArticleGoogle Wave Sines Off – Development Ceased
Google Wave, the online collaborative tool heralded as the future of not only email but online communication in its entirety has reached the shore and died out. The ambitious project, predicted by...
View ArticleOnline shopping booming, just ask my bank manager!
As an avid online shopper the latest piece of news concerning the online retail market was certainly of interest to me. According to eCommerca nearly half of UK consumers (42.6%) shop online at least...
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